Web Development

From May 2019 to January 2026, I managed the Urban League of Metropolitan Seattle website, overseeing its design, functionality, and ongoing updates.

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My responsibilities included:

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• Designing the overall aesthetic to align with brand standards

• Creating and updating web pages

• Implementing new site features

• Ensuring site security and maintenance

• Tracking and analyzing website performance metrics

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The first set of images shows the site prior to my work, while the subsequent photos and videos illustrate the modernized design, expanded content, and enhancements I implemented. The site was built and maintained using WordPress.

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Major updates included:

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• Complete website redesign/facelift to modernize the look and feel

• Addition of 30+ new pages highlighting organizational programs, services, impact and engagement opportunities

• Development of an organic image archive featuring real ULMS staff for authentic visual storytelling

• Creation of a site entry journey sequence with two clear action buttons—one for those seeking assistance and another for those wanting to contribute—streamlining user navigation, reducing unnecessary scrolling, and connecting visitors immediately to critical resources

• Streamlined site usability and intake application processes for greater efficiency and accessibility

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New features I implemented include:

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• Sitemap footer with quick links and contact/social information

• Black Business Directory featuring 200+ local Black-owned businesses personally sourced and vetted

• Email Subscriber Sign-Up Form scaled from 450 to over 1,850 registered subscribers

• Volunteer Sign-Up Form scaled from 200 to over 432 registered volunteers

• News & Media Coverage section serving as a digital newsroom for agency press

• Custom Staff Portal with secure employee-only access to internal resources

• Get Started page centralizing Urban League services in a single location

• Custom Job Board listing all current agency job openings

• Agency Events Calendar to share activities and events

• ULMS Swag Store to increase organizational visibility and community engagement

• Signature Events Archive page to house all expired landing pages from agency signature events and community activities

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These updates not only modernized the site visually but also improved usability, engagement, and accessibility, positioning the website as a central hub for community, staff, and partner engagement.

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Outcomes

(as of January 2025):

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The Urban League website has become a central hub for community engagement, connecting a large and growing audience to programs, services, and resources.

 

Visitors spend meaningful time exploring key pages I implemented, such as the homepage, Job Board, and Black Business Directory, demonstrating strong interest and purposeful interaction.

 

The site’s design and functionality have improved accessibility, streamlined user journeys, and elevated the organization’s digital presence, positioning it as a trusted and high-impact resource for both the community and stakeholders.

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Page View Yearly Averages

• 500,816 annual website views

• 125,204 quarterly website views

• 280,000 unique new visitors per year

• 18,000 black business directory views per year

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Time On Site

• Homepage average time: 53 seconds overall

• Homepage top page scroll time: 1:27 (87 seconds)

• Job Board scroll time: 2:47 (167 seconds)

• Black Business Directory scroll time: 3:03 (183 seconds)

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