EVENT OVERVIEW: 

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On November 1, 2025, the Urban League of Metropolitan Seattle celebrated 95 years of service. To honor this milestone, my team curated three signature events framed as a year-long celebration to highlight the organization’s impact and strengthen community connections—two over the summer and one in the fall.

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The finale of the series was planned as the 24th Annual Breakfast: “Era of Essential Service” — A Moderated Conversation with Michelle Obama. While I had served as Creative Director for the last six iterations of the Annual Breakfast, the 2025 event was poised to be the largest in terms of attendance, sponsorship, and keynote prominence. Early bird tickets sold out within 7 minutes of launch, and general admission tickets sold out in just 11 hours.

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Unfortunately, due to unforeseen circumstances, the keynote speaker canceled just 10 days before the event, and the breakfast was postponed to a future date.

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Despite this, I dedicated 10 months to planning and preparing the event, overseeing creative direction, communications, and production. The work completed during this period demonstrates the scale, strategy, and execution required for a high-profile, large-scale fundraising event, and I am proud to showcase it here.

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HIGHLIGHTS:

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• Event Date: 12/12/2025

• Total Guest Count: 2,850 attendees

• Total Event Sponsors: 40

• Total Dollars Raised: $1.4M (inclusive of sponsorship and ticket sales prior to event postponement)

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MY ROLE:

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Creative Director

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For this event, I served as Creative Director, with responsibility for leading the creative vision, communications strategy, and production coordination.

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Due to the high-profile nature of the keynote speaker, much of this work had to be completed on an expedited timeline to meet strict review and approval guidelines. 

 

My core responsibilities included the following:

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• Established the event’s creative vision and aesthetic, defining the overall look and feel, including color palette, typography, backgrounds, and key visual design elements.

• Designed and produced all digital assets, including the official event invitation, sponsorship packet, live presentation slides, post-event survey, social media advertising assets, and the official event landing webpage.

• Designed and produced all print materials, including attendee, vendor and event staff badges; all event signage, donation pledge cards, and the custom Black Business Directory.

• Led all event-related communications, drafting and distributing correspondence to partners, sponsors, and community stakeholders. This included the initial press release, outreach to returning and prospective sponsors, sponsorship follow-ups, event updates, registration reminders, table captain communications, and post-event thank-you messages.

• Developed and managed the seating plan for an audience of more than 2,800 attendees.

• Oversaw the production of all event video content, including end-to-end storyboarding, coordination of filming with honorees, and final review and approval of deliverables.

• Coordinated and managed key event vendors and stakeholders, including two photographers, two videographers, two high-level production teams, honorees, and special guests.

• Created and managed the official event run of show and detailed on-stage script, ensuring alignment across presenters, production teams, and event flow.

• Created the comprehensive Marketing Plan and Event Plans.

• Created "Event Prospectus" to pitch to and secure keynote speaker.

• Established team roles and delegated responsibilities, ensuring clear ownership and efficient execution across all event functions.

• Designed, ordered, and distributed branded Urban League staff apparel, including Teal event shirts worn by all staff on the day of the event.

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