top of page

Strategic Projects & Campaigns

One of the most rewarding aspects of my work is the opportunity to engage diverse audiences across a range of digital and social platforms.

​

This section features a curated selection of strategic projects and campaigns I’ve led throughout my career, showcasing how storytelling, creative direction, and platform-specific strategy come together to drive engagement and impact.

​

Enjoy!

ULMS Brand Influencer Program (2025)

BI_WebsiteHeader2.jpg

The ULMS Brand Influencer program was a project meant to increase local ambassadorship for the organization and amplify the agency's mission by leaning on trusted community voices to encourage support and brand engagement.

ULMS Swag Store (2025)

YP_Banner3.jpg

The ULMS Swag store was created to promote brand awareness in community while generating passive streams of unrestricted income for the agency and encouraging local support.

Project Details Coming Soon

ULMS Young Professionals (2023)

YP_Logo_blk.png

The Urban League of Metropolitan Seattle Young Professionals (ULMS-YPs) are a volunteer auxiliary group that targets young adults ages 21-40 to empower their communities and change lives through the Urban League Movement.

View Full Project

21 Savage Bank Account Campaign (2019)

GS_21_PSA_Thumbnail4.jpg

This campaign was a collaboration between Get Schooled and (rapper) 21 Savage to promote financial literacy to students.

We Are the Dream (2018)

Thumbnail.jpg

'We Are the Dream' was a collaboration between Get Schooled, MTV, and (rapper) French Montana to create an online hub of digital resources to support undocumented students and their families.

Back to School Campaign (2018)

BTS Logo Vector2.jpg

The 'Back to School' campaign was a national campaign I created and led to provide educators with school supplies funding & generate sign-up to Get Schooled's online education platform.

BET: HBCU College Snapchat Tours (2016)

ISCT Email Header P.jpg

'HBCU College Snapchat Tours' was a collaboration between Get Schooled, DJ Khaled and BET Networks to increase college accessibility for high school students by engaging them with digital tours of campuses they didn't have the resources to see in-person.

bottom of page