SUMMARY
I’m a communication and engagement leader with 10+ years of experience designing and leading large-scale narrative, brand, and audience strategies across mission-driven and public-facing organizations. My work sits at the intersection of storytelling, systems design, and visibility—shaping how organizations are understood, trusted, and supported.
​
I specialize in building the infrastructure behind engagement: end-to-end audience journeys, brand and narrative frameworks, and integrated campaigns that align content, visuals, and experience across digital, live, and post-engagement touchpoints. In leadership roles, I’ve partnered closely with executive teams, led and scaled high-performing communications teams, and overseen operations delivering 1,100+ projects annually across web, email, social, and experiential channels.
​
My approach blends strategic vision with operational discipline. I’m known for establishing clarity, repeatable systems, and strong creative standards that support both cultural impact and revenue-aligned growth. I bring particular care to stewarding trauma-adjacent and community-centered narratives—centering agency, trust, and long-term connection without sensationalism.
My Story
Hi, I’m Ashley!
​
My name doesn’t come from a long family lineage or historical significance—it came from my older sister's childhood obsession with the Olsen twins and a well-negotiated compromise with my mother. That origin story has always felt fitting, because I’ve spent my life thinking in stories and finding meaning in how things come together.
​
I’m a communication and engagement leader with 10+ years of experience designing narrative, brand, and audience strategies for mission-driven and public-facing organizations. My work focuses on shaping how organizations are understood, trusted, and supported—by building the systems behind storytelling and creating experiences that invite participation, belief, and long-term connection.
​
I’m originally from Providence, Rhode Island, and a proud graduate of North Carolina Central University, where I earned a BA in Mass Communication, graduating Magna Cum Laude. Attending an HBCU was foundational for me. It was the first time I experienced what it meant to exist in a space where my identity wasn’t something to navigate around, but something to stand firmly within. That experience deeply shaped my commitment to equity, representation, and creating spaces—digital and physical—where marginalized people feel seen, respected, and empowered.
​
I later earned an MA in Interactive Media from Elon University, where I expanded my creative practice into graphic design, web development, and digital storytelling. There, I learned how narrative, design, and technology intersect—and how powerful storytelling becomes when it’s supported by strong systems and intentional strategy.
​
Professionally, I’ve spent my career working at the intersection of storytelling and infrastructure. From making complex educational topics accessible to students nationwide, to leading communications for community-based organizations serving Black and marginalized families, my work has centered on meeting people where they are while building engagement systems that can scale with integrity. In leadership roles, I’ve partnered closely with C-suite executives, led high-performing communications teams, and overseen large-scale operations delivering thousands of projects annually across digital, experiential, and organizational channels.
​
I bring a strategic, grounded approach to communications—balancing creative vision with operational discipline. I’m especially mindful when stewarding trauma-adjacent and community-centered narratives, centering agency and trust while avoiding tokenism, extraction or sensationalism. I believe storytelling carries responsibility, and I approach that responsibility with care.
​
Outside of work, I enjoy spending time with my family, practicing hot yoga, traveling, and exploring culture through food—often by creating cooking videos on TikTok and sharing stories that bring people together in simpler ways.
​
If you’ve made it this far, thank you for taking the time to learn a bit about me. I’m always interested in meaningful connections, thoughtful collaboration, and work that believes stories can shape systems—and not just reflect them.